Bronner Bros Set To Take Over New Orleans


More than 35,000 Cosmetology Pros Expected for Master Classes, Bold Style, and the Ultimate Mardi Gras “Cut Party”

ATLANTA (December 19, 2018) – For the first time in its 72 year history, the Bronner Bros. (BB)

International Beauty Show is set to take place in New Orleans, LA at the Ernest N. Morial Convention

Center, March 30 – April 1, 2019. More than 35,000 people will converge for three exciting days of

education, exhibits, competitions, and entertainment. Dubbed “the hairdressers fashion week,” the BB

Show is the premier destination for the best in multicultural beauty – attracting the industry’s most

diverse mix of professional stylists, barbers, beauty influencers, and students. Attendees can register

today at

“Atlanta will always be our home, but the response to hosting the Show in New Orleans has been very

positive. We’re excited to bring a fresh experience to our loyal attendees,” said James Bronner, SVP of

Trade Show Operations for Bronner Bros. “With the rich heritage of the French Quarter as our backdrop,

the 2019 Show will kick off with a second line parade, followed by three days of energy and creativity. I

welcome every barber and stylist who needs a dose of inspiration to join us.”

Education, Competitions & More

The Show’s primary spotlight will be on education, with more than 100 classes covering interests

ranging from cut, color, natural hair and weaves, to skin, make-up, nails and barbering. Several classes

will offer licensed professionals multi-state CEU credits and advanced instruction on trends and

innovative techniques. Approximately 300 exhibitors, including Andis, Babyliss, Chi, Dudley’s, Nairobi

Professional, and Wahl, will showcase their latest products and services. New niche and independent

beauty brands that cater to multicultural customers will also participate with live demos and exclusive


Main stage competitions, a hallmark of BB Shows, will offer students and professionals an opportunity

to win cash prizes and awards totaling more than $25,000. The schedule includes the ANDIS “Upper

Cut” Student Barbering, the Creative Student Rising Star, the ANDIS Total Look Barbering, the

Champion of Weaves, and the Fantasy competition.

The show will be hosted by Baton Rouge resident and America’s Next Top Model winner, Chenese Lewis.

The beauty influencer and plus-size advocate will interact with attendees and reinforce BB’s

commitment to inclusivity. Other Show highlights include:

Mardi Gras Style “Cut Party” – On Saturday, March 30th at 8:00 p.m., master stylist and former BB

Hair Battle Champion, Kevin Kirk, will host the ultimate “Cut Party.” This unique experience will

integrate platform hair artistry with music and a Mardi Gras theme. A local youth group called The

Activists will also perform monologues during the interactive event.

Comedy Show feat. Marlon Wayans– Saturday evening concludes with a laugh-out-loud comedy

show hosted by funnyman Marlon Wayans. Known as the King of Satire, (and part of the legendary Wayans family), the veteran comic promises to entertain. Show starts at 9:00 p.m. VIP seating is


Career Support & Job Fair – BeautyCast returns to host an onsite job fair. Attendees at all levels can

explore new job opportunities with employers such as SuperCuts and GreatClips, among others. The

event will take place Saturday and Sunday on the main exhibit floor.

Food for the Soul – Rev. C. Elijah Bronner will deliver an inspirational message at 8:30 a.m. on

Sunday, March 31st in Hall F. The service is open to all and includes a musical performance by Stellar

Award-winning artist, Isabel Davis.

Expert Panels & Workshops:

o Beauty Over Brunch – Mix and mingle with top hairstylists, barbers, MUAs, bloggers, and

social media influencers over a chic Sunday brunch. Confirmed attendees include Maya

Smith (The Doux), Mimi Johnson (Grind Pretty & The Glamatory), Tahira Joy (The Cutlife),

and Sheila Bronner (Whole4U and Upscale). $75 investment. Registration required.

o Financial Freedom – Hosted by Tyrik Jackson, this free panel will help attendees learn how

to improve credit, save, invest, and take smarter steps toward long-term financial security.

The event will be held on Saturday at 3:00 p.m.

o Changing of the Guards – Created just for barbers, this engaging session will tackle how to

build, grow and sustain a thriving business. The event will be held on Sunday at 3:00 p.m.

Free to registered guests.

“We are proud to have curated a variety of educational and inspirational experiences that truly reflect

the culture,” Bronner added. “There is no other trade show where multicultural beauty and barber

professionals are encouraged, empowered, and enlightened all under one roof. I look forward to seeing

everyone in NOLA next March.”

According to Nielsen, African-Americans spend nine times more on beauty and grooming products than

the general market. Black women, in particular, spend an estimated $7.5 billion annually on beauty


For more information on events, pricing and accommodations, visit Join the

conversation by following us on Instagram, Facebook, and Twitter @bronnerbros, #BBShow2019.

About Bronner Bros., Inc.

Headquartered in Atlanta, Bronner Bros., Inc. (BB) is a privately held, family-owned company founded in

1947 by Dr. Nathaniel H. Bronner, Sr. and his brother Arthur E. Bronner, Sr. Today, the BB Enterprise

consists of multicultural beauty products, UPSCALE Magazine, and professional trade shows, which

attract more than 60,000 salon and barber professionals annually. BB employs more than 100 people in

its manufacturing plant, shipping operations, and corporate offices. For more information about the

company, visit


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