The nation’s most diverse mix of salon and barber professionals converge for three days
of education, competitions, networking and entertainment. 

Family-owned brand continues to drive growth in $500 Billion Beauty Industry
ATLANTA – Bronner Bros., Inc. (BB) is proud to welcome one of the nation’s largest gatherings
of stylists, exhibitors and beauty enthusiasts to its Mid-winter Beauty Show, February 10-12,
2018 at the Georgia World Congress Center (GWCC) in Atlanta. Now in its 71st year, the biannual
event stands as a testament to Bronner’s commitment to providing the premier platform
for multicultural salon and barber professionals, which according to Mintel research, is now
valued at an estimated $500 billion. More than 35,000 attendees, including students and emerging
artists, will converge for an unprecedented lineup of education, competitions, entertainment and
networking opportunities.

The Rise of Multicultural Beauty
Since its first show more than seven decades ago, BB has been keenly focused on meeting the
needs of the multicultural beauty market. To support the industry’s continued growth, the show
exposes diverse customers to new brands while also connecting manufacturers, distributors, and
service providers to licensed professionals. BB’s unique approach to programming has also
cemented its reputation for supporting creative hair and make-up artistry. This includes
showcasing culturally-inspired beauty trends long before they reach mainstream adoption and
introducing the work of up-and-coming talent. Among the show’s roster of past celebrity stylists
are Neal Farina (Beyoncé, Nicki Minaj), Sam Fine (Tyra Banks, Iman), Kim Kimble (Mary J.
Blige), Andre Walker (Oprah, Halle Berry), and Johnny Wright (First Lady Michelle
Obama), to name a few.

“As the multicultural beauty market continues to drive innovation and global trends, Bronner is
committed to remaining at the forefront of what’s new, next and now,” said James Bronner, SVP
of Bronner Bros. Show Operations. “We’re excited to celebrate our 71st year and welcome
everyone to the most exciting Bronner Bros. Beauty Show ever!”

Education, Competitions, and More
During the three-day conference, licensed stylists, barbers and students can sharpen their craft at
more than 100 classes, earn multi-state CEU credits, and stay current on industry trends. The
floor layout has been revamped to include more curated zones, offering attendees easy access to
products and services by category. Deals on thousands of products and services will also be
available from more than 300 companies including Andis, Babyliss, Chi Deep Brilliance,
Dudley’s, GiGi Wax, Nairobi Professional, and Wahl, among others.

Due to popular demand, interactive panels featuring experts on hair loss, health, barbering,
business success and financial management have been added to the mid-winter show line-up. A
session on increasing income and repairing credit will also take place. In addition to panels and
competitions, the BB Show will partner with Beauty Cast to host an on-site job fair. Attendees at
all levels who want to connect, grow and advance their careers are encouraged to participate.
Other show highlights include:
Natural Hair Movement –Janelle Stephens, owner of Camille Rose Naturals, will host a
discussion about one of the most popular multicultural beauty trends today – natural hair.
Panelists include Kim Etheridge, owner of Mixed Chicks, and Bronner Bros.’ own Emma
A Night of Music and Laughter – Saturday, February 10th includes a comedy show at 8:00
p.m. featuring Steve Brown (host), Rodney Perry, Mark Gregory, and Sean Larkins. In
anticipation of Valentine’s Day, guests can celebrate early with Waka Flocka and his wife,
Tammy Rivera, as they perform together for the first time. The show begins at 9:00 p.m. with
sounds by G-Unit/Shadyville Entertainment’s DJ WhooKid.
Food for the Soul – Sunday, February 11th kicks off with a worship service with Bishop Dale
C. Bronner at 8:00 a.m. The service is open to all and includes a special musical performance
by Kelontae Gavin.
Fashion & the Ultimate Battle of the Schools – Sunday evening at 8:00 p.m., some of the
nation’s most talented students will compete for cash and prizes in the “Battle of the
Schools.” Participating schools include Empire, Savannah Technical and Universal College
of Beauty. Immediately following the competition, “Real Housewives of Atlanta” cast
member, Cynthia Bailey, will host a fashion show featuring couture designs.

For information about registration, accommodations and the latest news about the Bronner Bros.
International Beauty Show, visit
Note to media: Members of the media that are interested in covering the summer show can apply
for credentials at

About Bronner Bros., Inc.
Headquartered in Atlanta, Bronner Bros., Inc. (BB) is a privately held, family-owned company
founded in 1947 by Dr. Nathaniel H. Bronner, Sr. and his brother Arthur E. Bronner, Sr. Today,
the BB Enterprise consists of multicultural beauty products, UPSCALE Magazine and
professional trade shows, which attract more than 60,000 salon and barber professionals annually.
BB employs more than 100 people in its manufacturing plant, shipping operations and corporate
offices. For more information about the company, visit Join
the show community on Instagram, Facebook, Twitter and Snapchat @bronnerbros,
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Lalohni Campbell,, 404-666-1231

Erika Respress, Bronner Bros. Show Mgr. , ,  770-988-0015 ext. 274


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