“THE 51st NAACP IMAGE AWARDS” ILLUMINATED THE AIRWAVES WITH BLACK EXCELLENCE AND LIT UP THE RATINGS WITH 1.8 MILLION TOTAL VIEWERS TUNING IN TO THE TELECAST ACROSS BET AND 10 VIACOMCBS SIBLING NETWORKS ON SATURDAY, FEBRUARY 22.
February 25, 2020 — Saturday, the NAACP celebrated the stellar achievements of “The 51st NAACP Image Awards” winners during a special ceremony which was broadcasted LIVE on BET and simulcasted across 10 ViacomCBS networks including MTV, MTV2, VH1, Comedy Central, CMT, BET Her,, Logo, TV Land, Pop and Smithsonian. Hosted by actor and comedian Anthony Anderson, “The 51st NAACP Image Awards” drew 1.8 MM Total Viewers P2+ (Simulcast)*, with 850K Total Viewers P2+ tuning in on BET alone.* With three (3) hours of LIVE “The 51st NAACP Image Awards” related content the network drew 2.3 MM total Viewers P2+ (Simulcast) and 1.3MM Total Viewers P2+ on BET alone.* The telecast saw +448% increase in viewers vs. YAGO, and a +149% increase on BET Alone.* Filled with non-stop exhilarating moments, the special secured the #1 Most Social TV Program on Saturday, February 22, 2020